| Focus | 1 prioritised uncertainty · 1 Decision Question · 1 product/service/market context · 1 Evidence Cycle |
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| Included | - Research, interviews and analysis required for the Decision Question
- an appropriate prototype or real-world contact when necessary for the proof
- Evidence Design, Evidence Log and management synthesis
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| Deliverables | - Opportunity / Decision Brief
- Buyer & Trigger Map
- Value & Economics Baseline
- Evidence Plan + Evidence Log
- Management Decision Readout
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| Excluded | - rollout, full product implementation or ongoing delivery
- parallel testing of independent markets, business units or service concepts
- unagreed integrations and substantial build work beyond the evidence test
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| Timing | Typical duration: 4 weeks when the agreed inputs and access are available on time. |
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| JCIM leads | - decision architecture and market/buyer logic
- Evidence Design, execution within the agreed scope and synthesis
- a reasoned Management Decision Readout
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| Buyer brings | - product and domain truth
- a sponsor and relevant decision-makers
- agreed data, contacts, access and operational ownership
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| Dependencies | - stakeholders, data, customer access and approvals must be available on time
- buyer-side dependency blocks pause the delivery clock
- missing evidence is not replaced with assumptions
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| Acceptance | The five agreed artefacts, documented evidence and counter-evidence, and a reasoned Management Decision Readout. Revenue, market success, a GO decision or follow-on work are not acceptance criteria. |
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| Decision Gate | GO / ADAPT / STOP / NEXT PROOF |
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| Commercial Model | €35,000 fixed fee plus VAT where applicable and only pre-approved external costs. 50% on commissioning and 50% at the Management Decision Readout. |
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| Change Logic | Structurally additional scope is accepted only through an explicit change order or a separate Evidence Sprint. |
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